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Writer's pictureZoe Pniewski

"Bridal Beauty Unveiled: Top Hair and Makeup Trends & Tips for 2024-2025"

(Author: Rachel Caws of Rachel Caws Hair & MUA)

Vows & Views Wedding Fairs have invited one of their exhibitors Rachel Caws to talk about the ongoing and new trends in the world of Bridal Hair & Beauty.


1. Soft Glamour with a Modern Twist

Rachel doing Brides Hair

In 2024 and 2025 brides will continue to embrace the "soft glamour" look, focusing on radiant, dewy skin, light contouring and natural-looking makeup, that enhances the bride's features. However, the twist comes with fresh and modern touches:

  • Bold, Statement Lips: Think deep berries, reds, or bold nudes for brides who want to make a statement while keeping the rest of the makeup soft and minimal.

  • Dewy and Luminous Skin: Skin that's radiant without being overly matte. Emphasis is on skincare to create that natural glow from within.

  • Minimal Eyes, Bold Brows: A shift from heavy eye makeup to more subtle, blended eyeshadow and liner. However, brows will remain bold, defined and structured to frame the face.


2. Effortlessly Romantic Hair


The "undone" look continues to dominate bridal hair in 2024 and 2025, reflecting effortless beauty and romanticism:

  • Loose Waves & Textured Curls: Soft, flowing waves and textured curls create an ethereal vibe, perfect for outdoor and boho-style weddings.

  • Modern Low Buns: Low buns with a slight undone texture, often accessorised with pearls or delicate pins, give a modern yet timeless look.

  • Ponytail Perfection: Sleek or loose ponytails, often with added volume or curls, provide a chic and sophisticated style option for the modern bride.


3. Hair Accessories Take Centre Stage


Accessories will continue to be a huge trend, adding a touch of personality and elegance:

  • Pearl Embellishments: Pearls remain incredibly popular, from pearl-encrusted pins to veils and headbands.

  • Statement Headbands: Bold headbands, often adorned with crystals or metallic accents, give a modern, stylish touch.

  • Floral Details: Fresh or faux flowers, delicately woven into braids or pinned to buns, add a romantic and whimsical touch.


4. Clean and Classic Makeup with Natural Enhancements


Brides are moving away from overly dramatic looks and instead opting for clean and classic makeup with subtle enhancements:

  • Soft Smokey Eyes: A more natural, diffused smokey eye in browns and neutral tones, rather than harsh blacks, giving a softer appearance.

  • Lash Extensions: Brides are opting for lash extensions or individual lashes to enhance their eyes without heavy mascara or falsies, creating a more natural look.

  • Freckles and Soft Contour: Embracing natural beauty, many brides are allowing their freckles to shine through and opting for softer contouring to keep their look fresh and youthful.


    Rachel Applying Brides Lip gloss


5. Personalisation and Individual Style


More than ever, brides want their hair and makeup to reflect their personality and style:

  • Bespoke Makeup Looks: Tailoring the makeup look to suit the bride’s personality, venue, and dress is a growing trend. Whether it’s a bold lip for a city bride or subtle shimmer for a country setting, personalisation is key.

  • Sustainability in Beauty: With growing awareness of eco-friendly beauty, many brides are leaning towards sustainable beauty products. Vegan, cruelty-free and organic beauty products are becoming increasingly popular.


6. Bridal Beauty Prep as a Focus


Brides are now focusing more on skincare and hair health as part of their bridal preparation:

  • Glow From Within: Brides are investing in skincare routines months before the big day, seeking treatments that promote radiant, glowing skin, like hydrating facials and treatments that boost natural collagen.

  • Hair Health: Pre-wedding haircare is a trend, with brides opting for conditioning treatments and even supplements to ensure their hair is in optimal condition for their wedding day.


Come and visit Rachel at the Vows & Views Wedding Fair this Autumn and discuss what trends you like. For more information on Rachel and what she does, visit our Suppliers Directory or www.rachelcaws.com.




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